Chapter 3 : Culture and Society
The Concepts of Culture
Culture consists of the values held by a given group, the norms they follow, and the material goods they create.
Culture and Change
In recent years the sociology of culture has attracted renewed interest, a phenomenon known as the cultural turn. Attention is being given both to culture as a set of scripts we draw on to shape our beliefs, values, and actions and to the many different meanings of cultural symbols.
The Development of Human Culture
Human cultures have evolved over thousands of years and reflect both human biology and the physical environment where the cultures emerged. A defining feature of humankind is its inventiveness in creating new forms of culture.
How Nature and Nurture Interact
Most sociologists do not deny that biology plays a role in shaping human behavior, especially through the interaction between biology and culture. Sociologists’ main concern, however, is with how behavior is learned in the individual’s interaction with society.
Forms of behavior found in all, or virtually all, cultures are called cultural universals. Language, the prohibition against incest, institutions of marriage, the family, religion, and property are the main types of cultural universals—but within these general categories there are many variations in values and modes of behavior between different societies.
We live in a world of symbols, or representations, and one of our most important forms of symbolization is language. The linguistic relativity hypothesis argues that language influences perception. Language is also an important source of cultural continuity, and the members of a culture are often passionate about their linguistic heritage.
Cultural diversity is a chief aspect of modern culture, and in the United States it is seen in the large number of vibrant subcultures as well as in the existence of countercultures. Although some people feel that different subcultures should be assimilated into a single mainstream culture, others argue in favor of multiculturism.
Sociologists try to avoid ethnocentrism and instead adopt a stance of cultural relativism, attempting to understand a society relative to its own cultural norms and values.
Premodern Societies
Several types of premodern society can be distinguished. In hunting and gathering societies, people do not grow crops or keep livestock but gain their livelihood from gathering plants and hunting animals. Pastoral societies are those that raise domesticated animals as their major source of subsistence. Agrarian societies depend on the cultivation of fixed plots of land. Larger, more developed, urban societies form traditional states or civilizations.
Societies in the Modern World
The development of industrialized societies and the expansion of the West led to the conquest of many parts of the world through the process of colonialism, which radically changed long-estab-lished social systems and cultures.
In industrialized societies, industrial production (whose techniques are also used in the production of food) is the main basis of the economy. Industrialized countries include the nations of the West, plus Japan, Australia,and New Zealand. They now include those industrialized societies ruled by communist governments. The developing world, in which most of the world’s population live,is almost all formerly colonized areas. The majority of the population works in agricultural production,some of which is geared to world markets.
The Impact of Globalization
The increase in global communications and economic interdependence represents more than simply the growth of world unity. Time and distance are being reorganized in ways that bring us all closer together, but even as globalization threatens to make all cultures seem alike, local cultural identifications are resurging around the world. This is seen in the rise of nationalism, which can result in ethnic conflict as well as ethnic pride.

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