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W. W. Norton & Company : College Books

ZAPS

Contents

Selections in bold are available on the free demo site (wwnorton.com/zaps).

  • Topic 1: Neuroscience
  • Gate Control Theory
  • Genetics
  • Split-Brain
  • Synaptic Transmission
  • Topic 2: Learning
  • Classical Conditioning
  • Concept Formation
  • Implicit Learning
  • Topic 3: Perception
  • Ames Room
  • Ponzo Illusion
  • Signal Detection I
  • Signal Detection II
  • Visual Search
  • Topic 4: Attention
  • Attentional Blink
  • Selective Attention
  • Simon Effect
  • Spatial Cueing
  • Stroop Effect
  • Topic 5: Memory
  • Brown-Peterson Task
  • Encoding Specificity
  • False Memory Task
  • Fan Effect
  • Iconic Memory
  • Memory Bias
  • Memory Span
  • Operation Span
  • Recalling Information
  • Serial Position Task
  • Sternberg Search
  • Topic 6: Thinking
  • 2-4-6 Task
  • Decision Making
  • Gestalt Problem Solving
  • Mental Rotation 2-D
  • Mental Rotation 3-D
  • Misconceptions
  • Missionaries and Cannibals
  • Syllogisms
  • Wason Selection Task
  • Topic 7: Language
  • Feature Net
  • Lexical Decision
  • Sentence Verification
  • Word Frequency
  • Word Superiority
  • Topic 8: Development
  • Balance Task
  • Conservation
  • Moral Development
  • Topic 9: Personality
  • Big Five
  • Emotional Stroop
  • Recognizing Emotions
  • Topic 10: Social Psychology
  • Cognitive Dissonance
  • Prisoner’s Dilemma
  • Stereotypes
  • Topic 11: Industrial Organization
  • Selection Procedure
  • Topic 12: Abnormal Psychology
  • Dissociative Identity Disorder
  • Obsessive-Compulsive Disorder
  • Bipolar Disorder