Highlights
Personal, Informal Writing Style
Professor Mook has written a book that undergraduates will want to read. Written with an informal voice and casual style, Psychological Research confronts students’ fears and misconceptions while covering a full range of topics.
Studies and Applications from All Fields of Psychology
Psychological Research presents examples from different branches of pschology and establishes that the methods and principles are the same throughout the discipline.
Real Examples with Real Implications
In order to dispel the misconception that research is narrow in scope, Professor Mook emphasizes both the immediate consequences of experimental results and the broader contexts in which results can be applied.
Intuitive Approach
Every chapter reinforces the belief that psychological research builds on a familiar core of ideas, and emphasizes that the standard procedures of good research are not mysterious or esoteric.
Making Friends With Statistics
Psychological Research includes abbreviated coverage of statistics. Building on the intuitive approach featured throughout the book, Professor Mook emphasizes the value of learning how to use statistics over the memorization of formulas and equations. He demonstrates the role of statistics in designing an experiment, interpreting results, and presenting findings while keeping mathematical calculations to a minimum. "Making Friends with Statistics" sections appear at the end of each chapter for clarity and flexibility.
Copyright © 2005, W. W. Norton & Company. All rights reserved.
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