highlights
Showing the importance of the field by building its exposition around enduring questions about the study of human behavior
Some of the enduring questions discussed throughout the book include: Where does culture come from? How are humans similar to and different from other animals? How much of our behavior is universal versus culturally specific? What are the many different ways to be human? What is human nature? How do we perceive the world? How deeply does culture penetrate the mind?
Adopting a global focus throughout, drawing on studies and examples from around the world
Expanding beyond the typical East/West orientation of existing texts, the text includes examples from cultures and regions around the globe including Latin America, Africa, India, and Pacific Island communities.
Taking an interdisciplinary approach
Incorporating all the major domains of psychology into the text, Professor Heine also reaches out to psychology's sister fields through three interdisciplinary chapters on cultural evolution, health, and morality. This broad-based approach clearly demonstrates the centrality of culture to the study of the human mind and behavior.
Emphasizing research methods throughout
By consistently focusing on research methods—including observation studies, surveys, experiments, and ethnographies, the text demonstrates how we know why people behave the way they do and encourages students to think critically.
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