Endorsements
“Heine's book is a first for the field of cultural psychology: a comprehensive, judicious, and highly readable survey of the field. It will set the standard for many years to come.”
—Richard Nisbett, University of Michigan, Ann Arbor
“The writing is very clear. The coverage of the experimental work on cultural psychology is excellent. Heine is in a great position to know and report on the field as it now stands, and I think he covers the studies in ways that make them interesting. I plan to use it myself when I next teach the course.”
—Jon Haidt, University of Virginia
“Heine's remarkable textbook reveals how our minds are powerfully shaped by our cultural contexts. Written in engaging, accessible language, it synthesizes two decades of empirical research and links theory with compelling examples. It will serve as an invaluable sourcebook for students of all levels and for anyone who wants to understand how and why culture matters.”
—Hazel Markus, Stanford University
“This is the best book ever written on culture and psychology—easy to follow, informative, and insightful. Written in an engaging style by a leading scholar, the book will be an excellent guide to the field of cultural psychology.”
—Shinobu Kitayama, University of Michigan, Ann Arbor
“Heine's book goes out of its way to move cultural psychology beyond East Asia. I really like the examples from Africa, South America, Pacific Islands, India, and so on. It also includes excellent content coverage of all major areas of cultural psychology, including their historical and philosophical backgrounds. Finally, it is clearly written, with a consistent, friendly, and humorous voice, which students will like a lot.”
—Beth Morling, University of Delaware
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