Contents
- Introduction
- Surrounded by images
- Words and images combined
- Images for words • Words for images
- Looking at texts rhetorically
- Writing in the digital age
- 1. Picturing Texts
- Working with visual and verbal texts
- Balance
- Classification
- Comparison and contrast
- Description
- Emphasis
- Metaphor
- Narration
- Pattern
- Point of view
- Proportion
- Unity
- Charts and Graphs: Explaining with Visuals
- Captions: Explaining Visuals with Words
- What We See When Looking at a Text
- Mitchell Stephens • By Means of the Visible
- Scott McCloud • Through the Door: Digital Production
- M&Co • The Restaurant Florent Ad Campaign
- Jessica Helfand • Squaring the Circle
- Smithsonian Magazine • Covered in Glory
- 2. Looking Closer
- Reading text
- Analyzing visual texts
- Writing up an analysis
- Edward Hopper • Nighthawks, 1942
- Mark Strand • Hopper
- Joyce Carol Oates • On Edward Hopper’s Nighthawks, 1942
- Joel Sternfeld • McClean, Virginia, December 1978
- John Szarkowski • On Apples Grown by Irrigation
- Bruce Grierson • Shock’s Next Wave
- Gallery of Images
- 3. Making Lives Visible
- Our stories, our selves
- Visual and verbal narratives
- Autobiographical genres
- Seeing and not seeing, stories and silences
- Composing life stories
- Nancy Carpenter • And My Hats Were Prettier
- Sabrina Ward Harrison • I Talked to Nana This Morning
- Bell Hooks • In Our Glory: Photography and Black Life
- Billy Collins • Litany
- Barbara Kruger • Memory Is Your Image of Perfection
- Michelle Citron • What’s Wrong with This Picture?
- Greg Halpern and Frank Morley • The Man Didn’t Even Know I Was There
- Judith Wilde, Richard Wilde, and Sharon Harel • Typographic Portraits
- Gallery of Images
- 4. Representing Others
- Ourselves among others
- Starting with family
- Stereotyping others
- In historical contexts: mug shots and wanted posters
- In cultural contexts: travel images
- In humorous contexts: cartoons
- Duane Michal • A Letter from My Father
- Joseph Bathanti • Your Mum and Dad
- Helen E. Starkweather • Crisis at Central High
- Annu Palakunnathu Matthew • An Indian from India
- Gina Kolata and Iver Petersen • New Way to Insure Eyewitnesses Can ID the Right Bad Guy
- Peter Menzel, Paul Kennedy, and Charles Mann • Material World: A Global Family Portrait
- Tom Phillips • The Cards We Choose to Send: Selections from the Postcard Century
- Christopher Hart • How to Draw Comic Book Heroes and Villains
- Gallery of Images
- 5. Constructing Realities
- Picturing reality
- Interpreting reality
- Envisioning unseen realities
- Creating realities
- Images and reality
- Kenneth Brower • Photography in the Age of Falsification
- Jennifer Jacobson • In Brochures, What You See Isn’t Necessarily What You Get
- Kate Betts • The Man Who Makes the Pictures Perfect
- David Quammen • The Boilerplate Rhino
- Vicki Goldberg • Even Scientific Images Have Trouble Telling the Truth
- David Brooks • Oversimulated Suburbia
- Gallery of Images
- 6. Picturing Argument
- Recognizing argument
- The rhetoric of a visual argument
- Using words and images to argue a point
- Seeing is believing—visual evidence
- Making a visual argument
- Jesse Levine • Turnabout Map • A New World of Understanding
- Michaela Sullivan • King Leopold’s Ghost
- Elaine Reichek • Red Delicious
- Jason Berry and Richard Misrach • Cancer Alley: The Poisoning of the American South
- Shirley Ann Grau • Memory, Mint Juleps, and My Grandfather
- Gallery of Images
- 7. Designing Texts
- How design affects your message
- Genre and design
- Typography
- Layout
- Images and other graphics
- Evaluating design
- Paula Scher • Defective Equipment: The Palm Beach County Ballot
- Sarah Boxer • A New Poland, No Joke
- Tibor Kalman • What’s Happening to Logos?
- Ellen Lupton and J. Abbott Miller • McPaper: USA Today and the Journalism of Hope
- Jim Heimann • May I Take Your Order?
- Gallery of Images
- Glossary
- Index
Copyright © 2005, W. W. Norton & Company. All rights reserved.
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