Highlights
Game Theory
Written by a leading game theorist, Microeconomics for Managers applies the insights of game theory to a range of modern topics.
Emphasis on Contemporary Microeconomic Topics
Recent research on uncertainty, information, and transaction costs has transformed microeconomics into a practical business tool. Knowledge of these and other contemporary microeconomic topics helps business students understand the dynamics of firms and their markets.
Emphasis on Contemporary Business Topics
Microeconomics for Managers includes coverage of contemporary business topics, among them the profit-maximizing firm, channels of distribution, technology and cost minimization, risk aversion and expected utility, risk sharing, Porter’s five forces, credibility and reputation, incentives, moral hazard, and business psychology.
Integrated Case Studies
Using integrated, full-length case studies, Microeconomics for Managers analyzes companies such as Amazon.com, Xerox, and United Airlines to demonstrate the importance of microeconomics to everyday business situations.
Optional Calculus
Microeconomics for Managers uses simple math and spreadsheets that do not require calculus; where calculus is especially useful, the author includes an optional calculus-based section.
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