Sociological Questions

• Name the different types of questions sociologists address in their research—factual, theoretical, comparative, and developmental.

The Research Process

• Learn the steps of the research process and be able to complete the process yourself.

Understanding Cause and Effect

• Differentiate between causation and correlation.

Research Methods

• Familiarize yourself with the methods available to sociological researchers and know the advantages and disadvantages of each.

Research in the Real World: Methods, Problems, and Pitfalls

• See how research methods were combined in a real study and recognize the problems the researcher faced.

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W. W. Norton & Company has been independent since its founding in 1923, when William Warder Norton and Margaret D. Norton first published lectures delivered at the People's Institute, the adult education division of New York City's Cooper Union. The Nortons soon expanded their program beyond the Institute, publishing books by celebrated academics from America and abroad. By mid-century, the two major pillars of Norton's publishing program—trade books and college texts—were firmly established. In the 1950s, the Norton family transferred control of the company to its employees, and today—with a staff of 400 and a comparable number of trade, college, and professional titles published each year—W. W. Norton & Company stands as the largest and oldest publishing house owned wholly by its employees.