You May Ask Yourself | StudySpace

Definitions of Culture

• Describe the evolution of the meaning of the term "culture."

Material versus Nonmaterial Culture

• Explain the difference between material and nonmaterial culture.
• Define ideology.
• Explain the concept of cultural relativism and the ethical and moral challenges it can create.
• Explain what a subculture is.
• Explain the difference between norms and values.
• Describe the process of socialization.
• Describe the variations on and limitations of reflection theory.

Media

• Describe different types of media.
• Explain the concept of hegemony and how it relates to media.

The Media Life Cycle

• Explain how textual analysis and audience studies are important tools in the field of media studies.
• Understand how media is a cultural production.

Media Effects

• Describe the effects of media in terms of duration and intention.

Mommy, Where Do Stereotypes Come From?

• Explain how the media can create or reinforce stereotypes.

Political Economy of the Media

• Describe trends in media ownership in the United States.
• Explain the concept of consumer culture.
• Describe ways in which people try to subvert the power of media.
• Understand connections between media and globalization.
• Define soft power.

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W. W. Norton & Company has been independent since its founding in 1923, when William Warder Norton and Margaret D. Norton first published lectures delivered at the People's Institute, the adult education division of New York City's Cooper Union. The Nortons soon expanded their program beyond the Institute, publishing books by celebrated academics from America and abroad. By mid-century, the two major pillars of Norton's publishing program—trade books and college texts—were firmly established. In the 1950s, the Norton family transferred control of the company to its employees, and today—with a staff of 400 and a comparable number of trade, college, and professional titles published each year—W. W. Norton & Company stands as the largest and oldest publishing house owned wholly by its employees.