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PREDICTING BEHAVIOR FROM ATTITUDES
Attitudes Sometimes Conflict with Other Powerful
Determinants of Behavior
Attitudes Are Sometimes Inconsistent
Attitudes Are Sometimes Based on Secondhand
Information
Mismatched Attitudes and Actual Attitude Targets
Automatic Behavior That Bypasses Conscious
Attitudes
PREDICTING ATTITUDES FROM BEHAVIOR
Cognitive Consistency Theories
Experiencing and Reducing Dissonance
When Does Inconsistency Produce Dissonance?
Self-Affirmation and Dissonance
Is Dissonance Universal?
SELF-PERCEPTION THEORY
Inferring Attitudes
Evidence of Self-Directed Inference
Testing for Arousal
Reconciling the Dissonance and Self-Perception
Accounts
A Final Caution
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