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THE BASICS OF ATTITUDES
The Three Components of Attitudes
Measuring Attitudes
FUNCTIONS OF ATTITUDES
The Utilitarian Function of Attitudes
The Ego-Defensive Function of Attitudes
The Value-Expressive Function of Attitudes
The Knowledge Function of Attitudes
PERSUASION AND ATTITUDE CHANGE
A Two-Process Approach to Persuasion
The Who, What, and Whom of Persuasion
THE MEDIA AND PERSUASION
The Surprisingly Weak Effects of the Media
The Media and Conceptions of Social Reality
RESISTANCE TO PERSUASION
Attentional Biases and Resistance
Previous Commitments and Resistance
Knowledge and Resistance
Attitude Inoculation
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