Welcome to Social Psychology
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Chapter 1

CHARACTERIZING SOCIAL PSYCHOLOGY
Explaining Behavior
Comparing Social Psychology to Related Disciplines
Proximal and Distal Influences in Social Psychology

THE POWER OF THE SITUATION
The Milgram Experiment
Seminarians as Samaritans
Channel Factors
The Fundamental Attribution Error

THE ROLE OF CONSTRUAL
Interpreting Reality
Schemas
Stereotypes

AUTOMATIC AND CONTROLLED PROCESSING
Types of Unconscious Processing
Functions of Unconscious Processing

EVOLUTION AND HUMAN BEHAVIOR: HOW WE ARE THE SAME
Human Universals
Group Living, Language, and Theory of Mind
Parental Investment
Avoiding the Naturalistic Fallacy

CULTURE AND HUMAN BEHAVIOR: HOW WE ARE DIFFERENT
Cultural Differences in Self-Definition
Individualism versus Collectivism in the Workplace
Dick and Jane, Deng and Janxing
Who Are You?
Some Qualifications
Culture and Evolution as Tools for Understanding
Situations

DOING RESEARCH
Theories and Hypotheses
Correlational and Experimental Research
Other Kinds of Research