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1. Gordon Allport, one of the founders of social psychology, argued that the attitude is the central construct in our discipline. Certainly the four important functions that attitudes serve bolster this claim. For each of the four functions of attitudes that we covered in this chapter, discuss a finding from another chapter you have read so far that illustrates the function.

2. Imagine that you have been put in charge of a political ad campaign for a young candidate running for office. She has given you the charge of appealing to two sectors of the population who have been showing low rates of voter turnout-young voters aged eighteen to twenty and busy women who have children and full-time careers. What sort of audience specific campaigns would you propose, based on what you have learned from the dual-process approach to persuasion?

3. Imagine you were designing an anti-drug campaign for children aged nine to twelve, who are particularly vulnerable to pressure to take drugs. What sort of techniques would you use to encourage them to resist this kind of persuasion?

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