Why Do Social Psychologists Do Research (and Why Should You Want to Read about It)?

How Do Social Psychologists Test Ideas?

• Observational Research
• Archival Research
• Surveys
• Correlational Research
• Experimental Research

Some Other Useful Concepts for Understanding Research

• External Validity in Experiments
• Internal Validity in Experiments
• Reliability and Validity of Tests and Measures
• Statistical Significance

Basic and Applied Research Ethical Concerns in Social Psychology

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