Chapter 2: The Methods of Social Psychology
Why Do Social Psychologists Do Research (and Why Should You Want to Read about It)?
How Do Social Psychologists Test Ideas?
- Observational Research
- Archival Research
- Correlational Research
- Experimental Research
Some Other Useful Concepts for Understanding Research
- External Validity in Experiments
- Internal Validity in Experiments
- Reliability and Validity of Tests and Measures
- Statistical Significance
Basic and Applied Research Ethical Concerns in Social Psychology