Psychological Science, 3e: W. W. Norton StudySpace

ZAPS: The Norton Psychology Labs is a set of 60 interactive computer experiments that allow students to experience psychological phenomena and classical experiments in exciting and interactive online environment.

If you would like to gain access to the ZAPS labs and do not yet have a username and password, click on the below link to visit the ZAPS homepage to purchase a registration code.

ZAPS: The Norton Psychology Labs

If you have a registration code or have already created an account for ZAPS, click on the below link(s) to sign-in and proceed to the appropriate ZAPS Labs for this chapter.

The Norton Psychology Labs: Gate Control Theory

The Norton Psychology Labs: Genetics

The Norton Psychology Labs: Synaptic Transmission

Links

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About W. W. Norton

W. W. Norton & Company has been independent since its founding in 1923, when William Warder Norton and Margaret D. Norton first published lectures delivered at the People's Institute, the adult education division of New York City's Cooper Union. The Nortons soon expanded their program beyond the Institute, publishing books by celebrated academics from America and abroad. By mid-century, the two major pillars of Norton's publishing program—trade books and college texts—were firmly established. In the 1950s, the Norton family transferred control of the company to its employees, and today—with a staff of 400 and a comparable number of trade, college, and professional titles published each year—W. W. Norton & Company stands as the largest and oldest publishing house owned wholly by its employees.