Chapter 9: Motivation
Chapter Outline
How Does Motivation Activate, Direct, and Sustain Behavior?
- Needs, Drives, and Arousal Motivate Behavior
- Pleasure Can Motivate Adaptive Behaviors
- Some Behaviors Are Motivated for Their Own Sake
- Humans Have a Fundamental Need to Belong
- People Seek Others When They Are Anxious
- People Are Motivated to Detect and Reject Cheaters
- Good Goals Enhance Confidence
- Self-Regulation Requires Self-Awareness and Delay of Gratification
- The Frontal Lobes Are Important for Self-Regulation
- Time and Taste Play Roles
- Culture Determines What We Eat
- Multiple Neural Processes Control Eating
- Addiction Has Psychological and Physical Aspects
- People Use—and Abuse—Many Psychoactive Drugs
- Alcohol Is the Most Widely Abused Drug
- Biological Factors Influence Sexual Behavior
- Cultural Scripts and Rules Shape Sexual Interactions
- Mating Strategies Differ between the Sexes
Chapter Menu
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