Chapter 6: The Media

Chapter Review

The Media Must Matter in a Democracy

1. Without the information provided by the media, the public could not possibly know enough to play any role in national politics.

News Coverage Matters Because People Rely on It

1. Media content and news coverage are inevitably affected by the views, ideals, and interests of the journalists who seek out, write, and produce news stories.
2. News coverage is also influenced by the individuals or groups who are subjects of the news or whose interests and activities are actual or potential news topics.
3. Because the print and broadcast media are businesses that generally seek a profit, they must cater to the preferences of consumers.
4. The print and broadcast media, as well as the publishing industry, are particularly responsive to the interests and views of the upscale segments of their audiences.
5. Protest is one way that groups who cannot afford the services of media consultants and issues managers can publicize their views and interests.

The Media Affect Power Relations in American Politics

1. The power of the media stems from several sources, all of which contribute to the media's great influence in setting the political agenda, shaping electoral outcomes, and interpreting events and political results.

The Media Are More Partisan than Ever

1. Because the media provide the information citizens need for meaningful participation in the political process, they are essential to democratic government.
2. The decline of political parties has given the media enormous power, which creates a great potential for abuse.

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