Skip to content


Choose a Chapter | Purchase the eBook

Standard and Short Edition:
1 American Political Culture
2 The Founding and the Constitution
3 Federalism
4 Civil Liberties
5 Civil Rights
6 Public Opinion
7 The Media
8 Political Participation and Voting
9 Political Parties
10 Campaigns and Elections
11 Groups and Interests
12 Congress
13 The Presidency
14 Bureaucracy In A Democracy
15 The Federal Courts
16 Government and Economy
17 Social Policy
18 Foreign Policy and Democracy
Texas Edition:
19 The Political Culture, People, and Economy of Texas
20 The Texas Constitution
21 Parties and Elections in Texas
22 Interest Groups, Lobbying, and Lobbyists
23 The Texas Legislature
24 The Texas Executive Branch
25 The Texas Judiciary
26 Local Government in Texas
27 Public Policy in Texas

We the People 6th Edition

Politics in the News

Reduce Text Size Increase Text Size Email Print Page

Campaign Ads Are Under Fire for Inaccuracy

5/25/2004
Jim Rutenberg

Refer to Chapter

Essence of the Story

- An ongoing study from the University of Pennsylvania found that Bush and Kerry campaign ads are having an impact. Respondents seem to have "learned" the "facts" contained in the ads. - Public interest groups express concern because the ads are widely identified as misleading or erroneous. - Campaign consultants respond that ads must simplify in order to distill a complex political message into a 30 second bite.

Political Analysis

- The Annenberg Center's survey is an ongoing project, both monitoring ads and linking ads to survey data. They are trying to affect the quality of political dialogue during the presidential campaign. - What is the proper role of the media? The media have been criticized for focusing on the "horserace" and strategic aspect of campaigns. Annenberg is trying to redirect the media back to a watchdog role, what some identify as its central contribution to democracy.

» Read the Full Story


Conservatives Use Gay Union as Rallying Cry

2/8/2004
David D. Kirkpatrick

Refer to Chapter

Essence of the Story

- The recent controversy over gay marriage has revitalized the Christian conservative movement. - Some compare the organizing potential of gay marriage to the issue that gave birth to the Christian right movement: abortion. - Groups managed to get Bush to sign on to an effort to pass a Constitutional ban.

Political Analysis

- Activist groups often are most energetic when they are out of power; once in power, they have to make the kinds of compromises that may alienate true believers. The Christian right has faced this dilemma with Bush in office. - The national focus on terrorism has also frustrated these groups, who are mainly concerned with domestic social issues. - The movement faces an important strategic choice: push for a strict ban, even on civil unions, to energize their followers, or focus on protecting "marriage" and appeal to a wider segment of the public.

» Read the Full Story


  First . Previous . Next . Last


Section Menu

Organize

Learn

Connect

Norton Gradebook

Instructors now have an easy way to collect students’ online quizzes with the Norton Gradebook without flooding their inboxes with e-mails.

Students can track their online quiz scores by setting up their own Student Gradebook.