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Standard and Short Edition:
1 American Political Culture
2 The Founding and the Constitution
3 Federalism
4 Civil Liberties
5 Civil Rights
6 Public Opinion
7 The Media
8 Political Participation and Voting
9 Political Parties
10 Campaigns and Elections
11 Groups and Interests
12 Congress
13 The Presidency
14 Bureaucracy In A Democracy
15 The Federal Courts
16 Government and Economy
17 Social Policy
18 Foreign Policy and Democracy
Texas Edition:
19 The Political Culture, People, and Economy of Texas
20 The Texas Constitution
21 Parties and Elections in Texas
22 Interest Groups, Lobbying, and Lobbyists
23 The Texas Legislature
24 The Texas Executive Branch
25 The Texas Judiciary
26 Local Government in Texas
27 Public Policy in Texas

Chapter 10: Campaigns and Elections

Chapter Outline

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Elections in America

  • Types of Elections
  • The Criteria for Winning
  • Electoral Districts
  • The Ballot
  • The Electoral College

Election Campaigns

  • Advisers
  • Polling
  • The Primaries

Presidential Elections

  • The Convention
  • The General Election Campaign and High-Tech Politics
  • Campaigns and Political Equality: From Labor-Intensive to Capital-Intensive Politics

How Voters Decide

  • Partisan Loyalty
  • Issues
  • Candidate Characteristics

The 2004 and 2006 Elections

  • Building Blocks of Republican Success
  • Democratic Opportunities
  • Republican Strategy
  • The End Game, 2004
  • The 2006 Elections

Money and Politics

  • Sources of Campaign Funds
  • Implications for Democracy

Thinking Critically about the Electoral Process

What You Can Do: Campaign on Campus

 


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