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Chapter 9: Public Opinion and the Media
The Marketplace of Ideas
- In what ways do Americans agree on fundamental values but disagree on fundamental issues?
- What do the differences between liberals and conservatives reveal about American political debate?
Shaping Public Opinion
- What influences the way we form political opinions?
- How are political issues marketed and managed by the government, private groups, and the media?
The Media
- How do the media shape public perceptions of events, issues, and institutions?
- What are the sources of media power?
Measuring Public Opinion
- How can public opinion be measured?
- What problems arise from public opinion polling?
Public Opinion and Government Policy
- How responsive is the government to public opinion?
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