This fallacy is the attempt to persuade someone of a conclusion
by an appeal to emotion instead of evidence. A person who
commits this fallacy is hoping that his listeners will adopt a
belief on the basis of a feeling he has instilled in them--outrage, hostility, fear, pity, guilt, or whatever.
More often, however, the appeal is less direct. It may take the
form of rhetorical language that is heavily laden with emotive
connotations, as in propaganda and other sorts of incendiary
The fallacy may also take the form of visual images that have a
strong emotional impact.