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1 Becoming Human
2 Rivers, Cities and the Rise of Complex Societies, c. 4000-2000 BCE
3 Nomads, Territorial States, and Micro-Societies, 2000-1200 BCE
4 First Empires and Common Cultures, 1200–350 bce
5 Worlds Turned Inside Out, 1000–350 bce
6 Shrinking the Afro-Eurasian World, 350 bce–250 ce
7 Han China and The Roman Empire, 300 BCE –300CE
8 The Rise of Universal Religions, 300–600 CE
9 New Empires, and Common Cultures, 600-900 CE
10 The World Becomes “The World,” 1000-1300 CE
11 Crises and Recovery in Afro-Eurasia, 1300-1500
12 Contact, Commerce, and Colonization, 1450-1600
13 Worlds Entangled, 1600-1750
14 Cultures of Splendor and Power, 1600-1780
15 Reordering the World, 1750–1850
16 Alternative Visions of the Nineteenth Century
17 Nations and Empires, 1850–1914
18 An Unsettled World, 1890–1914
19 Of Masses and Visions of the Modern, 1910-1930
20 The Three-World Order, 1940–1975
21 Worlds Together, Worlds Apart: Globalization 1975-1999
22 Epilogue, 2000–2007

Chapter 19: Of Masses and Visions of the Modern, 1910-1930

Chapter Summary

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World War I was truly a global conflict, spanning from Europe to Turkey to Africa. In Africa, like elsewhere, people became disillusioned with European colonialism and harbored notions of freedom and self-determination. The war forced liberal regimes to rethink mass society and find solutions to economic problems. By the eve of World War II, the strength of autocratic regimes called into question the value of building nations on liberal ideas of limited government and individual initiative.

Economic and Political Modernities

In the 1920s and 1930s, many visions of modernity competed. Common to most of these visions, however, was the predominance of mass production, mass consumption, and mass culture. The Great Depression called these into question, however, leading to the emergence of three new visions of modernity: liberalism, authoritarianism, and anticolonialism. Liberalism, which wed capitalism and democracy, suffered during the Great Depression as economies collapsed. While many considered alternatives, liberalism survived by granting more power to the state. Authoritarian regimes exalted the state by subordinating the individual and rejecting democracy in favor of authoritarian control and government distribution of “national” resources. Anticolonialism rejected liberalism, calling it a mechanism of imperialism, and sought the expulsion of foreign powers from native lands. Modernity, after all, first required independence.

The Great War

The Great War destroyed European claims to civilized superiority and demonstrated how much states relied on their people. Rivalries and balance-of-power shifts caused the war, and alliances determined who fought on what side. The assassination of Archduke Francis Ferdinand of Austria was the trigger.

THE FIGHTING

Excitement about the war quickly wore off as defensive technologies overwhelmed offensive capabilities and the war ground to a deadlocked struggle of attrition. High death rates pushed up recruitment, eventually bringing women into the war as part of auxiliary units and as factory workers. The number of casualties soared, especially as civilians became military targets and influenza spread across continents. The war stretched to all corners of the globe and led to revolt among colonized peoples and Europeans alike. Russia’s Romanov Empire fell to Lenin’s Bolsheviks. U.S. intervention, which tipped the balance in favor of the Allies, combined with fears that Socialism was spreading in Germany to break the Central Power alliance apart. The Prussian Empire became a republic while the Habsburg and Ottoman Empires fragmented into smaller states.

THE PEACE SETTLEMENT AND THE IMPACT OF THE WAR

The Versailles Peace Conference blamed Germany for the war and exacted stiff reparations. Former Ottoman territories fell to France and Britain. U.S. President Woodrow Wilson hoped to create a world order that would bring about peace and self-determination for all people, but he found little support among allies abroad or in Congress at home. Women came out of thewar claiming newprivileges. Losing their new factory jobs to demobilized soldiers, they turned their attention to gaining more influence in the political and social arena.

Mass Culture

Propaganda, which combined music, theater, and newspapers, stimulated the rise of mass culture after the war by constructing an audience for film and radio. Mass culture differed from elite culture in that it appealed to workingclass and middle-class tastes. It also relied on new technology that allowed it to reach citizens all across the nation. Mass culture thus became much more closely aligned with the nation than elite culture. Radio reached millions of homes, providing entertainment for even uneducated families while creating a sense of intimacy between radio personality and listener. It also served political interests, particularly in authoritarian states where it promoted the state agenda, although it was also used against dictatorships. Film also promoted certain agendas, either to entertain or propagandize a population. Capitalists employed radio and film for their own purposes—the advertisement of their products—and succeeded in reaching even international markets.

Mass Production and Mass Consumption

Rising to meet the enormous demands of the Great War, industry streamlined and perfected the production of material goods. After the war, industry could produce consumer goods in much greater quantities and for less, making possible a culture of mass consumption. Rising as an economic power after World War I, the United States became the model of mass consumption and unprecedented prosperity.

MASS PRODUCTION OF THE AUTOMOBILE

Henry Ford’s mass production of the automobile exemplified the ties between mass production and consumption better than any other development. Popular demand inspired Ford to create the assembly line, which drove production up and prices down. Road building, mining, glass manufacturing, and other attendant industries ensured that huge numbers of American workers had jobs thanks to the automobile industry. Paying his workers double the going rate for industrial labor, Ford also expanded the market for his automobiles.

THE GREAT DEPRESSION

Overproduction of staple goods led to falling prices and rural worker dissatisfaction with their lot relative to that of urban worker. When the American stock market collapsed, financial institutions all across the globe closed their doors. Governments instituted protectionist measures shutting down most international trade. Manufacturers fired millions of workers before folding. So great was the impact, that the viability of markets began to be rethought. Many assumed that only state intervention could prevent such disasters. Thus was laid the foundation for the welfare state. Indeed, many regimes gave up on free-market capitalism entirely.

Mass Politics: Competing Visions of Becoming Modern

For many people, World War I destroyed the liberal dream of technological progress, free markets, and government by the educated few. Sacrificing for their nations, those on the lower tiers of society now clamored for a greater share of the economic and political pie. Socialism began to spread while revolution threatened colonial empires. Many liberal regimes collapsed in the wake of the Great Depression. Others lost faith in liberalism and turned to authoritarian solutions. By the 1930s, liberal states looked weak and dictatorships appeared strong.

LIBERAL CAPITALISM UNDER PRESSURE

Europeans sensed that modernity had only corrupted their societies and looked elsewhere for sources of strength. Some found it in cultures not yet tainted by westernization. Others turned to more authoritarian development of the state, a natural extension of bureaucracies bloated during World War I.

British and French Responses to Economic Crises Pressures from the working class and ex-soldiers forced British and French elites to adjust their systems to better accommodate popular demands. Strikes were commonplace as coalition governments sought to steer their respective countries out of economic crisis. Radicalism thrived in France and successfully secured working-class reforms.

The American New Deal In the United States, the Great Depression came at a time when conservatism was sweeping the land. Republican leaders focused on capitalism and markets free of government interference, rather than poor farmers or African Americans who were left behind. The Great Depression, however, forcibly changed the tone of American politics. Once in power, Roosevelt instituted the New Deal to provide a safety net for the most destitute of Americans. While unable to end the Depression or produce growth, Roosevelt’s welfare programs and state manipulation of the economy managed to save capitalism by holding authoritarianism at bay.

AUTHORITARIANISM AND MASS MOBILIZATION

Dictatorships promised to transcend the decadence of liberal democracies and create orderly, dynamic societies under the rule of charismatic leaders. All claimed to enjoy the support of the people and assured them that the benefits of modernity could be created while avoiding its downsides. Many believed these claims.

The Soviet Union Taking power in 1917, the Bolsheviks began immediately shoring up their power to defend against attacks from multinational expeditions and White Russian enemies. Success greatly strengthened expansionist tendencies. Stalin succeeded Lenin and moved to construct Socialism, which he defined as anticapitalism. Violence sought to rout signatures of capitalism and led to the organization of giant collective farms. Many peasants protested and were deported to remote areas. Crop failures led to some privatization but no decline of state dominance. In cities, the Five- Year Plan aimed to surpass Western industrial productivity and build up Socialism. Huge projects symbolized Soviet greatness. The system, however, grew despotic. Purges routinely eliminated “enemies” among the Soviet elites while terror extended down to all levels of Soviet society.

Italian Fascism Suffering from popular agitation, postwar Italy appeared to be heading toward Socialism. Mussolini’s Fascists promised to eliminate the Socialist threat in favor of a populist movement that won support from wealthy and poor alike. Marching on Rome with his black-shirt shock troops, Mussolini used intimidation to gain the position of prime minister. Using his influence to move Italy to oneparty rule, Mussolini’s government served as a model for seizing power and deflecting Socialist revolution.

German Nazism Sent to observe a new nationalist group, Adolf Hitler soon rose to command it. Hotly nationalistic, the Nazis combined anticapitalism, anti-Semitism, and repudiation of the Versailles Agreement. Arrested for trying to seize power, Hitler went to jail and wrote Mein Kampf. Turning to a new approach, the Nazis began to build support among those suffering under terrible inflation. Success at the polls eventually ushered Hitler into power as chancellor. Fanning fears of a Communist conspiracy, he expanded his power to that of dictator. Crushing dissent and attacking Jews, he asserted the ideas of a pure race in Germany. A restored economy and pride in Germany won Hitler support. Pronouncing the rise of the Third Reich, Hitler set his sights on global conquest.

Militarist Japan Japan prospered during World War I and moved from a debtor nation to a creditor nation. Economic development astounded observers. Liberal democratic reforms were adopted, expanding the ranks of voters. At the same time, however, fear of Communism justified repressive measures against leftist organizations. Under Emperor Hirohito’s rule, economic difficulties produced unemployment, prompting military leaders to ignore policies of the civilian government. Violence, at the hand of patriotic societies and young military officers, intimidated government leaders. Expansionism could not be restrained as the military began to conquer parts of China without the approval of Japan’s government.

Common Features Each of these regimes shared certain common features. All rejected parliamentary rule. All espoused state involvement in controlling the economy. All employed mass organizations and focused on rallying the youth. All but one (Japan) employed large-scale welfare programs and policy. All asserted traditional roles for women out of the public realm, while struggling to enforce their ideal. All employed terror against their own citizens, colonial subjects, and foreigners. All successfully mobilized popular support. All also generated admirers and imitators elsewhere.

THE HYBRID NATURE OF LATIN AMERICAN CORPORATISM

Latin American states employed elements from democracy and authoritarianism to solve their problems. Falling exports during World War I stimulated radical movements. The Depression brought state intervention into Latin American economies. Corporatist alliances, such as that of Vargas in Brazil, united elites and mass organizations to help maintain elite positions by building support through popular policies and paternal concern for the masses.

ANTICOLONIAL VISIONS OF MODERN LIFE

In the colonies, what to do about imperialism overshadowed questions regarding the relative benefits of democracy or authoritarianism. After World War I, Britain had more colonies than ever. While extending self-rule privileges to white-dominated territories, nonwhite areas were denied such privileges. To African and Asian intelligentsia, throwing off the colonial yoke first required some form of nationalism. Some nationalists believed in constructing democracy while others turned to Fascism or Communism. They also drew from their traditional culture for inspiration regarding the new modern order they sought to create. Ultimately, how long imperialism had dominated and to what degree it dominated greatly impacted the outcome of the anticolonial movement.

African Stirrings Still in the process of constructing their movements, African anticolonialists wondered whether European offers of modernity were sincere or merely a ruse to extract more. Largely excluded from the political arena, Africans began testing the limits of French and British rule with protests, strikes, and boycotts. Europeanized African elites, however, often sided with the imperialists rather than the protesters.

Imagining an Indian Nation Already quite articulate by the early twentieth century, Indian anticolonialism provided a model for other movements to emulate. Excluded from politics and angered by British atrocities, Gandhi transformed the Indian National Congress into a mass movement dedicated to Indian self-determination through nonviolent means. The Salt March attracted millions and won international acclaim. While Nehru gave support, Gandhi’s methods did not appeal to radicals or to Muslims. Rebuffed in elections, Jinnah moved to build the Muslim League into its own nation, separate from India and in contrast to the more Hindu-flavored Indian National Congress. Nationalist goals overshadowed all others, including attempts by women to gain political rights. Nevertheless, by the time Britain began to open the political sphere, Indian unity had split.

Chinese Nationalism Like the others, Chinese nationalists sought to oust imperialists in order to build a strong, modern state. Following the Qing collapse in 1911, power fell from Sun Yat-sen to military strongman Yuan Shikai, before his death fragmented political power. Student protests prompted Sun to revive his Guomindang party and to cooperate with the Russians to defeat imperialism. Chiang Kaishek, who succeeded Sun, again unified China before breaking with the Russians and building a modern culture based on Confucianism and fascism.

Peasant Populism in China: The White Wolf The Guomindang did not, however, implement any changes in the countryside. There, a grassroots movement arose largely unchallenged. White Wolf earned popular support by plaguing the rich while giving to the poor. White Wolf’s success demonstrated the power ofworking with peasants and the limited ability of the Guomindang to reach China’s rural masses.

A Post-Imperial Turkish Nation No anticolonial and modernizing movement succeeded in the 1920s and 1930s like that of Turkey. Fearful that Ottoman collapse would reduce Turkey to a colony, Turkish nationalists rallied to create a modern nation-state. War and negotiation opened the way for modernization and a democratic government based on secular law rather than Muslim conventions. State involvement in the economy, racial theories, and secret police emerged to ensure success.

The Muslim Brotherhood in Egypt In Egypt, nationalism surged when Zaghlul was forbidden to present the Egyptian case at the Versailles Peace Conference. British efforts to pacify popular anger only exacerbated tensions, leading to some Egyptian independence in 1922, but under British watch. During the Great Depression, Egypt’s liberal system fell to the Muslim Brotherhood, which denounced liberalism and Communism while calling for a return to Islam.

 


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