CHAPTER OUTLINE

Postwar economy Growth and prosperity Military spending International trade dominance Technological innovation Baby boom and consumer demand GI Bill of Rights Economic measure Veterans Administration Benefits and effects Participants Consumer culture Television Popularity “Electronic hearth” Dispersion of affluence Labor and blacks Exceptions Marketing and packaging Credit cards Growth of suburbs Rural-to-urban migration Levittowns Automobiles and roads “White flight” African-American migration Reasons for moving Effects on northern cities Postwar conformity Corporate life White-collar jobs Large corporations Women and the cult of domesticity Religion Growth in church membership Religious revival Patriotism Marketing of religion Reverend Norman Vincent Peale and positive thinking Neo-orthodoxy Critical of religiosity Reinhold Niebuhr Social critics of conformity John Kenneth Galbraith’s The Affluent Society The Crack in the Picture Window David Riesman and The Lonely Crowd Youth culture Consumerism at shopping malls Permissive parents Juvenile delinquency Mobility Rock ’n’ roll Origins Bridge between white and black music Elvis Presley Vehicle for youth revolt Controversial Alienation and liberation in the arts Drama Oppressiveness of mass culture Arthur Miller’s Death of a Salesman The novel The individual’s struggle for survival From Here to Eternity by James Jones Ralph Ellison, Invisible Man Painting Edward Hopper and desolate loneliness Abstract expressionism Violent and chaotic modern society Jackson Pollock Willem de Kooning, Mark Rothko, et al. The Beats Liberation of self-expression Greenwich Village background Howl by Allen Ginsberg Jack Kerouac’s On the Road Anti-heroes James Dean and Marlon Brando Mort Sahl and Lenny Bruce Bob Dylan