American journalist, public-relations specialist, and writer. Bird attended Vassar College, graduated from the University of Toledo, and received her M.A. from the University of Wisconsin. She worked as a researcher at
Newsweek and Fortune in the 1940s, then moved into public relations, which she left after twenty years to write books that tracked the challenges faced by the women of her generation: The Invisible Scar (1966), a study of the lingering effects of the Great Depression; Born Female: The High Cost of Keeping Women Down (1968); Enterprising Women: Their Contribution to the American Economy, 17761976 (1976); Second Careers: New Ways to Work after Fifty (1992); and Lives of Our Own: Secrets of a Salty Old Woman (1995). Her best-known book, The Case against College (1975), argues that college is, for many students, an overpriced waste of time. See also specialcollections.vassar.edu/collections/manuscripts/findingaids/bird_caroline.html.