Nicholas Carr (b. 1959) has written widely on technology, business, and culture. His books include The Big Switch: Rewiring the World, from Edison to Google (2008), The Shallows: What the Internet Is Doing to Our Brains (2010), and The Glass Cage: Automation and Us (2014). In addition to his blog Rough Type, in which he makes observations about the latest technologies and related issues, he regularly contributes to several periodicals. The following piece has been widely debated since its appearance as a cover article of the Atlantic in 2008. As you read, notice how Carr mixes in genres such as report and reflection to support his argument about the effects of the Internet on literacy, cognition, and culture.