Danah Boyd (b. 1977) is a professor at New York University, a principal researcher at Microsoft Research, and a founder of the Data & Society Research Institute. An award-winning researcher, boyd is author of Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media (2009) and It's Complicated: The Social Lives of Networked Teens (2014). She blogs both on DML Central blog and on her own site, Apophenia, which means "seeing patterns or meaning in apparently random or meaningless data." The following evaluation is taken from It's Complicated.