MICHAEL POLLAN, a professor of journalism at the University of California at Berkeley, has won numerous awards and honors for his books and articles about food, agriculture, ecology, health, and other related topics. One of his best sellers, The Omnivore's Dilemma, was named one of the ten best books of 2006 by both the New York Times and the Washington Post. In 2010, Pollan was included in Time magazine's list of the 100 most influential people in the world.