ALEX WHITE

Type in Use

A guide to understanding and designing a publication's essential typographic elements.

Organized by application — text, headlines, subheads, captions, etc. — Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the standard type categories used in magazines, newsletters, and in-house documents; the principles can be applied to all print and electronic media. A chapter is devoted to the use of type on Web sites.

• "[T]he most comprehensive and up to the moment presentations of all that is new in modern typography. No book on this subject contains such a wealth of ideas . . . a first rate pace-setter." — New England Reviews of Books

Alex White, professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design. Author of the bestseller How to Spec Type, he lives in New York City.