Bruce Tulgan

Managing Generation X

How to Bring Out the Best in Young Talent, Revised and Updated Edition

The book that exploded the slacker myth and introduced the world to the real GenX: flexible, technoliterate, information-savvy, entrepreneurial, and perfectly adaptable to the new just-in-time workplace.
Managing Generation X explains Generation X to its employers. It tunes in to the free-agent mindset that has swept across the entire workforce and serves as the best source of information on a generation that is leaving an indelible mark on the culture of American business. GenXers' willingness to walk away from any unsatisfactory employment relationship launched the staffing crisis that plagues employers today--and has allowed them to become the most entrepreneurial generation in history. Managing Generation X shows employers how to tap this valuable, quirky labor pool. GenXers speak in verbatim interview narratives on almost every page, offering their firsthand experiences as well as concrete advice on how to manage them (and how not to). Through the clear lens of
Managing Generation X, we can see the future of work and the workforce of the future.

Managing Generation X
A GenXer himself, Bruce Tulgan left a Wall Street law firm in 1994 to start RainmakerThinking, Inc., a firm that researches the working lives of people born after 1963. His work has been the subject of more than 1,000 news stories and he has made more than 500 lecture appearances since 1997.


August / paper / ISBN 0-393-32075-8 / 256 pages / 5-1/2" x 8-1/4" / BUSINESS
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