The Great American Idea Book (Main Page)

BOB COLEMAN AND DEBORAH NEVILLE

The Great American Idea Book

How to Make Money from Your Ideas

Ever had a great idea, but didn't know how to turn it into a money-making reality? Whether your notion is for a film, book, business, or gadget, this book will help you transform it from a dream into solid success.

Readable, upbeat, and full of practical examples, The Great American Idea Book details the five steps you need to take to turn your idea—whether it's a song or a rocket engine—into an income. Business consultant Bob Coleman and patent attorney Deborah Neville show you how to:

secure the legal rights to your idea;
develop it to the point where others will invest in it;
promote it effectively;
defend it legally and financially; and, best of all,
profit by making the right deals.

"Not just a book for inventors; there are specifics here on project development for authors, composers, animators, and software creators. . . . A commendable job of elucidating the basics of copyrights, licensing, patents, trade secrets, trademarks, and related legal issues." —Booklist

"[This book] can give you the guidance and direction to replace luck with step-by-step logic. Got an idea? Get this book!" —Bob Kowalski, best-selling author of The Eight-Week Cholesterol Cure

1995 / ISBN 0-393-31211-9 / 336 pages / BUSINESS

"Each step is elaborated with myriad details. . . . An extraordinarily helpful book." —Publishers Weekly
Bob Coleman is the author of The New Small Business Survival Guide, also a Norton paperback. The authors live in Los Angeles.