Ken Auletta
Media Man
Ted Turner's Improbable Empire
"Auletta puts the most human of faces
on Turner yet . . . [as] a tycoon who has
lost his power."
—BusinessWeek
TED TURNER revolutionized television. Foreseeing
cable's potential in its infancy, he parlayed a tiny UHF
station in Atlanta into a national superstation,
invented CNN, and transformed sports teams and
the MGM film library into lucrative programming.
Ken Auletta, the most respected media journalist in
America, enjoyed unparalleled access to the outspoken
and defiant Turner in writing this book (named
one of BusinessWeek's Top Ten Books of 2004), capturing
the visionary businessman as he built—and
lost—his improbable empire.
"A nuanced and engaging portrait of an
immensely complicated man. . . . The book hits its
highest notes in depicting how a mercurial cable
mogul revolutionized the news industry—and then
watched as the manic boom-and-bust cycle of the
1990s swallowed up and regurgitated his prize innovation.
. . . Readers may find more detailed analyses of
the merger of AOL and Time Warner, but they will
find none more entertaining, straightforward, or comprehensible."—
Washington Post Book World
KEN AULETTA writes the "Annals of Communications"
for The New Yorker and is the
author of nine previous books, including
Greed and Glory on Wall Street, Three Blind Mice,
The Highwaymen, World War 3.0, and Backstory.
He lives in New York City.
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