Robert E. Hall
Digital Dealing
How e-Markets Are Transforming the Economy
A leading economist explains where and how electronic deal making will flourish and highlights common pitfalls for entrepreneurs and investors.
The Internet is the premier business platform for deal making. Whether in reaching retail customers, arranging B-to-B procurement, selling stocks and bonds, or any of a host of other applications, harnessing the Internet to your business model opens tremendous opportunities.
As the art of the deal goes online, a little science helps to separate successful business models from those that fall by the wayside. Entrepreneurs, managers, and analysts have no better guide than this new book by leading economist and business consultant Robert E. Hall. Grounded in auction theory and pricing strategy, Digital Dealing provides a set of principles for the deal engines that power e-markets. Among the topics covered in this book are the following:
- auction deal engines in all their major forms, at both the consumer and the B-to-B level;
- stock and bond auctions;
- specific applications for B-to-B procurement auctions;
- real-time deal engines, such as Nasdaq, for customers who don't have time for an auction;
- posted-price deal engines, such as Amazon.com;
- antitrust issues, a key concern for any firm taking its deal making online;
- the future of e-markets and how to analyze the value of e-market companies.
Using examples from a wide array of firms in the e-business community, including eBay, Priceline, and Grainger, Hall details how basic principles of market design can be channeled into successful new applications.
Robert E. Hall is professor of economics at Stanford University and senior fellow at the Hoover Institution. He has served as a consultant to companies such as Napster, Apple, and Oracle.
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