Ritchie P. Lowry

Good Money

The SRI handbook for the '90s and beyond—how to outperform the "experts."

Socially responsible investing—SRI—constitutes one of the fastest-growing areas of investment opportunity today. Ritchie P. Lowry's Good Money—cited by such diverse sources as the Wall Street Journal, Playboy magazine, and the Interfaith Center on Corporate Responsibility—provides a simple blueprint for how the savvy investor can win extraordinary financial reward and promote conscientious business practices simultaneously.

Since 1976, Lowry's Good Money Industrial Average (GMIA), comprised exclusively of companies known for positive social records, has outperformed the Dow Jones by better than 3-to-1. But another important measure, about which even "traditional" investors agree, is that stability in a bear market is as important as high return in a bull market. The evidence shows that the "Good Dow" has performed far better in these tough economic times as well.

"Great for the trading novice who wants to voice an opinion as well as make a profit. #&151Bookpage

"A book that looks forward to a more enlightened '90s. . . . Provides some practical advice about how we can be making money and helping the world become a better place." —St. Petersburg Times

"A great book. . . . [An] easy to understand vision of how people and businesses can make money and a wonderful world at the same time." —Ben Cohen, CEO, Ben & Jerry's Homemade Inc.