ISBN: 0-393-73149-9
Winter 2004
paperback

The only complete manual for running and maintaining a design business.

Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.

Acclaim

"Read this book! To be successful today you need business skill along with design talent. This is the best collection of business advice for designers I've seen."
-Viken Mikaelian
Mikaelian Design
Philadelphia, PA

"Indispensable for me as a designer turned business owner/CEO. It simplifies things that have taken me a whole career to learn."
-Michael G. Rey
Intersection Studio
Los Angeles, CA

" 'If you own a design firm or are thinking about starting one, this book will be a great investment in your future success."
-Willie Baronet
GroupBaronet
Dallas, TX

"Practical, clear, and timely advice for managing our firm."
-Judy Paolini
The Package Design Alliance
Portland, ME

About the Authors
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community, and the author of The Business Side of Creativity.

ISBN 0-393-73149-9 / Winter 2004 / paperback