Marketing for Architects and Designers

Harold Linton, Laura Clary, and Steven Rost

Praise for Marketing for Architects and Designers:

“[T]he authors have really thought carefully about what makes marketing for architects and designers 'shine'... The examples included are both international in nature and can be done on either a grand or small scale… The photography is incredible and really runs the gamut of marketing done well...[A] good book to keep in your firm library, referring to it as needed... [E]asy-to-follow, informative resource... [A]nother audience would definitely be graphic designers—the size, style, and even printing costs data will be most useful.” —The Philadelphia Architect

“[L]ikely to extend anyone's understanding of the possible coverage of marketing and promotion. All practices are involved in marketing, even if they do not call it that, and what this book does is to remind readers of ways in which the activity can be both focused and diversified to provide benefits in maintaining or developing contacts for future work.... [A]n inspiration for using graphic communications in a new and imaginative way.”
—Urban Design

Overview * Read an excerpt in ArchitectureWeek

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here-brochures, books, slide shows, Web sites, and multimedia presentations-will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.

About the Authors

Harold Linton heads the art department at Bradley University in Peoria, Ill. Laura Clary and Steven Rost are on the faculty at Lawrence Technological University, Southfield, Michigan.

ISBN: 0-393-73100-6
Summer 2004
160 pages, cloth, 200 color illus.