The Business Side of Creativity, Third Updated Edition: The Complete Guide to Running a Small Graphics Design or Communications Business
Cameron S. Foote
Overview –
Hailed by one reviewer as the creative business "bible," and considered the
authoritative book on the subject for over ten years, The Business Side of Creativity
is back, updated and revised to include even more invaluable facts, tips, strategies, and
advice for beginning creatives.
Every year the market for creative services expandsóbut the competition is increasing
even faster. Today, success hinges not on talent alone, but on a thorough understanding
of the business side of creativity.
The Business Side of Creativity is the most comprehensive business companion available
to freelance graphic designers, art directors, illustrators, copywriters, and agency or
design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the
Creative Business newsletter, guides you step-by-step through the process of being
successfully self-employedófrom getting launched as a freelancer to running a multiperson
shop to retiring comfortably, and everything in between. Sample business forms and
documents to help put the information into practice are included in the appendixes, and
are available for downloading at www.creativebusiness.com/bizbook.html.
How should you organize? What should you charge? What marketing techniques yield the
best returns? How do you know when itís right to expand? What are the most effective
strategies for managing employees? How can you build salable equity? The Business
Side of Creativity delves into these questions and hundreds moreóand gives you
practical, real-world answers and invaluable expert advice.
About the Author–
Cameron S. Foote is president of Creative Business, a Boston-based
business-information resource for the creative community. He is also the author of
The Creative Business Guide to Running a Graphic Design Business.
ISBN 10: 0-393-73207-X
ISBN 13: 978-0-393-73207-8
September 2006 / 440 pages / Paperback
